The second chapter of Dreamland discusses the affect of busy modern life on our sleep habits, though it focuses mainly on the affect of artificial light. To teach readers about these effects, Randall cites important sleep experiments. He writes, "Thomas Wehr, who worked for the National Institute of Mental Health in Bethesda, Maryland, was struck by the idea that the ubiquitous artificial lights we see every day could have some unknown effect on our sleep habits" (Randall 34). This automatically piques readers' interest because it makes them think about the artificial lights that they are likely using to read Randall's book. Randall goes on to discuss the results of Wehr's experiment, which turn out to be, essentially, that if a person isn't exposed to artificial light, they sleep better and are far more rested. By citing relevant (and therefore interesting) information, Randall captures his audience's attention. Being interested in something makes it far easier to learn, so captivating his readers allows Randall to effective inform them about, in this case, the effect of artificial light on sleep habits.
Randall appeals to his audience's sense of logos by discussing definitive scientific experiments in Dreamland. Through this, he is able to successfully interest them and inform them about things such as the effect of artificial light on sleep patterns or if it is better to place one's baby in a separate crib on on one's on bed. It is likely that Randall will continue to effectively inform readers for the remainder of his book, which appears to include segments on dreams and disorders such as sleep apnea.
Babies' Sleeping Habits:
In his fourth chapter, "And Baby Makes Three", Randall discusses the pros and cons of parents placing their baby in a crib versus co-sleeping (parents and baby sleeping all in the same bed).