TOW #16: "The 25 Best Inventions of the Year" (via TIME Magazine)

     In the November 25th, 2013 issue of TIME Magazine, authors Charlotte Alter, Cleo Brock-Abraham, Lev Grossman, Andrew Katz, Denver Nicks, Alice Park, Jessica Roy, Katy Steinmetz, Mark Thompson, Bryan Walsh, and Christopher Wilson compiled a list entitled "The 25 Best Inventions of the Year". Written for an audience of literally all ages – the list format allowed for readers of all ages to comprehend the article – this list strives simply to inform the American public of twenty-five interesting inventions of 2013, ranging from fun ideas like driverless toy race cars to amazingly innovative and impactful inventions like the Rewalk, which can allow paraplegics to stand and even walk. Through its sensible and attention-grabbing arrangement, "The 25 Best Inventions of the Year" effectively teaches readers about its titular products.
     The article is arranged from the most "fun" inventions to the most "useful". It begins with simple things, described as "widely entertaining" that the average reader could possibly own, like the Sony Smart Lens, which fits onto smart phones to give the consumer high-quality photos with relative ease. By first introducing simple yet exciting inventions, the article successfully intrigues readers enough to continue reading – these "everyday" inventions could affect the readers' lives, and are therefore very interesting to the average audience member. Once the article has the readers' attention, it moves towards products that probably don't directly affect the average person, such as "world-changing" Argus II, which is able to "restore partial vision to those who have severe retinitis pigmentosa, which can lead to blindness." While the average person (especially one who is reading this particular article) is almost certainly not blind, they may know someone who is, and who could be positively affected by this invention. Regardless, the introduction of consumer-friendly inventions first and then a slow build-up to more life-changing ideas allowed for the article to keep readers entertained even as the successive innovations began to stop applying to their everyday lives. This logical arrangement kept readers entertained throughout the article and therefore successfully achieved the authors' purpose of informing their audience of great new inventions of 2013.
     Through the use of a sensible yet entertaining arrangement, the authors of "The 25 Best Inventions of the Year" effectively entranced readers throughout the entire article. By beginning with products that could directly affect their audience and moving out to a larger scale, the authors kept their audience intrigued to the very end, which ultimately allowed for a successful transfer of information about the inventions from the article to the readers.

The 3Doodler:

One of the inventions in the middle of the article was the 3Doodler, a pen that effectively acts as a handheld 3D printer, allowing the user to draw in three dimensions.

(Source: http://www.extremetech.com/extreme/148824-the-worlds-first-3d-printing-pen-yours-for-just-75)