Rindo uses logical appeal to show the severity of vertigo, the main symptom of a Ménière's attack. He states, "on the severity scale of human suffering, uncontrolled rotary vertigo ... is listed second behind chronic, excruciating pain." Explaining that vertigo is nearly on the same level as the worst pain imaginable puts into perspective how terrible chronic vertigo (and therefore Ménière's disease) must be. Rindo then uses statistics to show readers the prevalence of experiencing vertigo: "40 percent of American adults ... will, at least once, experience the spins. ... about 5 percent will endure chronic vertigo." The use of statistics shows readers that Rindo has significant knowledge of Ménière's disease.
Since severe vertigo is something not everyone has experienced, Rindo uses a lot of imagery to help readers understand. He writes, "...instantly the world around me began to spin wildly. ...I lurched back toward the door, listed to the right, then bumped into a chair, the bookshelf, the wall. Because the floor seemed to be moving, walking became almost impossible." The imagery of spinning and the quick pace of the writing show readers the utter disorientation that Rindo feels during an attack. Also, by sharing a personal experience, he connects with his audience, which allows them to further grasp the concept.
To effectively inform his audience about Ménière's disease, Rindo employs both logical and pathetic appeal. Using statistics puts information in perspective for readers, and his use of imagery, quick writing pace, and personal experiences allow readers to connect with him. They can then imagine Rindo's discomfort during an attack, which successfully achieves his purpose.
Vertigo:
Ménière's disease includes severe vertigo, which is a sensation of often disorienting, seemingly never-ending spinning.
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